Resume

 

William P. Casto Jr.

69 Sturbridge Lane

Pittsford, NY 14534

(585) 381-3957

wcasto@rochester.rr.com



EXPERIENCE


1991 - Present


INTEGRATED FITNESS RESOURCES (IFR)Pittsford, NY

President/Owner


Starting with less than $1,000 and a toolbox, IFR has grown to become one of the premier commercial              exercise equipment sales and service companies in upstate New York. 

Innovative thinking, combined with superior customer service and expertise, allow changing customer needs to be anticipated and successfully met.

Clients included Fortune 100 companies, major universities, health care facilities, and professional sports teams.


Career sales exceed $5.5 Million and a client base of over 300.

Over 75% of 2009 sales generated from existing accounts.

Designed and maintain very popular website which has created a growing revenue stream.

Develop and implement all marketing and lead generation programs.  Close all sales.

Authorized service center and warranty work provider for leading manufacturers.

  



1988 - 1991


NAUTILUS SPORTS/MEDICAL INDUSTRIESRochester, NY

Sales Representative and Regional Sales Manager


Top sales representative in Northeast region from 1989 to 1991, generating over 40% of total sales. 

Ranked fourth in total company sales volume in one of the smallest markets. 

Promoted to Regional Manager in January 1991.

Developed sales materials and marketing strategies.

Trained sales team in equipment maintenance procedures.




1986 - 1988


NAUTILUS SPORTS/MEDICAL INDUSTRIESMexia, TX

Production Engineering Supervisor


Supervised R&D and Production Engineering (P.E.) departments and managed all new product design.

Improved production efficiencies through the use of time/motion studies, resulting in cost savings.

Standardized P.E. protocols.

Created and chaired plant safety committee.

Quality control manager.




EDUCATION


1985


UNIVERSITY OF PITTSBURGHPittsburgh, PA

B.S. Mechanical Engineering